Privacy Policy
How does Yixuan use your information?
We collect personal information to provide you with customized intangible cultural heritage craft services that better meet your needs and to deepen our understanding of customer preferences. Yixuan will never sell, trade, or rent your personal information. The information you provide will be used in the following scenarios:
Customization and Order Fulfillment: We handle customization requirements for intangible cultural heritage products such as wickerwork and woodwork (e.g., specifications and pattern design), track production progress (relying on the 6,000-square-meter production base’s capacity scheduling system), coordinate cross-border logistics delivery, and synchronize order status in real time (e.g., raw material procurement, craftsmanship, quality inspection, and customs clearance).
After-sales and craftsmanship support: We provide exclusive services to customers, including wicker maintenance guides, wood texture maintenance suggestions, and raw material traceability based on FSC certification, to help resolve issues such as logistics damage and size adjustments.
Cultural and product communication: Push notifications about new intangible cultural heritage crafts (such as Christmas wooden ornaments and iron frame weaving storage), invitations to customized events like “Pattern Co-creation,” exclusive discounts for returning customers, and important information such as official website feature upgrades (such as the launch of a 3D customization preview tool).
Event Management: When you participate in an experience event (such as a wicker workshop) or design competition organized by Yixuan or a partner intangible cultural heritage institution, this information is used for event organization, winner notification, and work archiving. The relevant information is only used for necessary communication during the event period.
Service Optimization: We analyze user preferences for materials (e.g., wicker/solid wood) and scenarios (home/festival) through your customized feedback and online survey data, and use this aggregated and anonymous data to optimize product design (e.g., adjusting the size of Christmas ornaments to fit European and American home spaces).
Who collects this information?
When you provide personal information on Yixuan’s official website, customization system, or cooperative platform (such as a cross-border e-commerce store), unless otherwise explicitly stated, the information is collected and managed solely by Yixuan. If third parties are required to access your information, we will notify you in advance through pop-ups, emails, etc. and provide you with options, including:
Necessary business collaboration: When entrusting international logistics providers (for cross-border order delivery) or third-party quality inspection agencies (to verify environmental compliance), only the information necessary to complete the service (such as delivery address and product specifications) will be shared, and the partners must sign an “Information Confidentiality Agreement.”
Joint cultural events: If you co-host an event like the “Traditional Craft Innovation Competition” with an intangible cultural heritage protection organization or a home furnishing brand, your participation data (such as submission records) may be shared with the sponsor. You can choose whether to participate. These events primarily target core markets for intangible cultural heritage crafts, such as Europe, the United States, Japan, and South Korea.
Please note that if you jump to a third-party platform (such as an industry information website or payment tool) through an official website link, its information collection rules are not subject to this policy. It is recommended that you consult the privacy statement of the corresponding platform.
Will Yixuan share your information?
Except in the following circumstances, Yixuan will not disclose your personal information to any third party without your permission:
Necessary for contract fulfillment: To complete custom orders, limited information is provided to partners such as logistics and quality inspection (e.g., “delivery address is for delivery only and is prohibited from use for other purposes”), and the partner must commit to using the information within the agreed scope.
Legal and security requirements:
When someone damages Yixuan’s legitimate rights and interests (such as misappropriating custom design patterns), infringes on the interests of other users, or is suspected of illegal activities, necessary information must be disclosed to protect rights or cooperate with investigations;
Provide information that complies with legal procedures upon request from judicial or regulatory authorities;
In emergency situations (such as orders involving security risks), key information may be disclosed to protect the personal safety of users or the public.
How does Yixuan protect your information security?
We use a dual approach of “technology + management” to protect your information, especially the core data of intangible cultural heritage customization (such as original patterns and craft parameters):
Technical protection: Use industry-standard SSL encryption technology to transmit sensitive information (such as payment data and custom drawings); deploy a hierarchical permission system to limit the scope of access for internal personnel (for example, the production team can only see process parameters and cannot obtain customer contact information).
Process Standardization: Conduct privacy protection training for teams that come into contact with information (design, customer service, cross-border operations), and regularly audit data systems; additionally enable encrypted storage for intellectual property information such as custom designs to prevent unauthorized access.
We will never share your financial information. We only provide anonymous aggregated data to our partners (such as “customized demand for iron frame woven vases accounts for 28%), which does not contain any personally identifiable content.
Your rights regarding your personal data (under the General Data Protection Regulation (GDPR) and related regulations)
You have the following rights according to law, which can be exercised through the customer service channel (see the end of this article):
Access and verification: Obtain your personal data stored by Yixuan (such as order records, custom drawings) and verify whether the processing is legal;
Correction and Supplement: Modify inaccurate information (such as delivery address, custom pattern details);
Deletion request: If Yixuan has no legitimate reason to continue retaining the personal data (e.g., the order is completed and the after-sales period has passed), you may request the deletion of personal data (Note: For compliance archiving, some order records must be retained until the statutory period);
Object to processing: object to processing based on legitimate interests (e.g. market research) or marketing;
Data portability: If you are located in the EU, you can request to receive your automatically processed data (such as historical custom orders) in a structured format (such as CSV) so that it can be transferred to another platform;
Withdrawal of consent: If you have authorized the use of your information for marketing purposes, you may withdraw your consent at any time. Withdrawal may affect the personalized recommendation service, and we will inform you of the specific impact in advance.
Complaints and Feedback
If you have any objections to this policy or the processing of your information, you may contact us through the following means:
Dedicated email: [email protected] (committed to respond within 24 hours and feedback on the solution within 5 working days).
If you are located in the EU and are dissatisfied with the processing, you may complain to your local data protection supervisory authority under the GDPR.
Log Files and Data Storage
Log information: When you visit the Yixuan official website or customization system, the server will automatically record necessary information (such as IP address, browsed pages, customization tool operation traces). This information is only used to analyze user behavior and optimize services (such as simplifying the customization process for frequently visited Christmas series). It is not associated with personal identity.
Storage period: Active account information will be retained for 3 years after service termination (for after-sales traceability); inactive account information will be automatically desensitized (deleting personally identifiable content) after there is no business need, except for records required to be retained by law (such as tax receipts).
Use of Cookies
Yixuan’s official website and customized system use cookies to enhance the service experience. Specific uses include:
Account and permission management: Identify account identity when logging in, grant permissions such as custom design and order query, and automatically clear related identification when logging out;
Service optimization: Count page visit frequency (e.g., duration of stay on the iron frame woven vase page), differentiate between registered and guest user preferences, and optimize website layout (e.g., place frequently customized Christmas ornaments first);
Activity tracking: Record the progress of activities such as the “Intangible Cultural Heritage Pattern Collection” you participated in (such as the number of submissions and the status of design draft saves) to ensure the smooth operation of the activities.
You can reject cookies through your browser settings, but this may affect the use of some functions (such as automatic saving of customized plans). This policy does not cover the cookie usage rules of third-party advertisers.
Core of our policy: We prioritize privacy protection and empower the intangible cultural heritage experience, allowing you to fully control your personal information while enjoying customized services. If you have any questions, please feel free to contact us for more details.